UI/UX Designer
Learn More
UI/UX Designer
Learn More
Hello, I'm AJ!
I'm a User Experience Designer with 10+ years of experience in content strategy, internal communications, and digital experience design. I use human-centered design methodologies to align business goals with user needs. I have expertise in enterprise intranets, digital platforms, and storytelling to solve problems by simplifying complex information through intuitive content and UX design.

My areas of expertise
UX/UI Design
Sketches and Wireframes
User Flows and Sitemaps
Market and User Research
Completed 5/5
Prototyping and Interactions
AJ

My areas of expertise
UX/UI Design
Sketches and Wireframes
User Flows and Sitemaps
Market and User Research
Completed 5/5
Prototyping and Interactions
AJ


Case Study
Case Study
Reimagining Roku
Advancing Roku’s mobile app into a social second-screen hub. Focused on creating a more engaging, user-centered experience beyond your standard remote with features that connect, organize, and personalize streaming for over 145M users.


Work
Learn More
Work
Learn More
Crafting experiences, one design at a time.
Take a closer look at how I solve problems, simplify flows, and bring ideas to life, one pixel and prototype at a time.


Case Study
Case Study
Simplifying Symplifica
Transforming legal complexity into an intuitive mobile experience with user-centered design. How research, wireframing, and iterative testing is helping Colombian families manage domestic workers with legal clarity and ease.
Skills
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Skills
Learn More
These are the skills I use to make every interaction memorable.
Prototyping & Interaction Design
I’m all about those micro-moments like making buttons pop, screens flow, and experiences feel smooth.
Visual Design
I love making things not just look good, but feel right. Thoughtful colors, type, and layout, all with purpose.
Sketches and Wireframes
This is where the ideas start to take shape. I sketch, click, test, and repeat to turn messy thoughts into real solutions.
Select days
Weekdays
Everyday
Weekends
Su
M
T
W
Th
F
Sa
Select time
10
min
15
min
20
min
30
min
Save
AJ
Prototyping & Interaction Design
I’m all about those micro-moments like making buttons pop, screens flow, and experiences feel smooth.
Visual Design
I love making things not just look good, but feel right. Thoughtful colors, type, and layout, all with purpose.
Sketches and Wireframes
This is where the ideas start to take shape. I sketch, click, test, and repeat to turn messy thoughts into real solutions.
Select days
Weekdays
Everyday
Weekends
Su
M
T
W
Th
F
Sa
Select time
10
min
15
min
20
min
30
min
Save
AJ
User & Market Research
I speak with real users, ask the right questions, and listen closely to uncover those "aha!" moments.
Information Architecture
I use clear hierarchies, smart labels, and scalable systems to help users move through content with confidence.
Usability Testing & Iterative Design
I watch, learn, and iterate, seeing where users get stuck and turning confusion into clarity, fast.
User & Market Research
I speak with real users, ask the right questions, and listen closely to uncover those "aha!" moments.
Information Architecture
I use clear hierarchies, smart labels, and scalable systems to help users move through content with confidence.
Usability Testing & Iterative Design
I watch, learn, and iterate, seeing where users get stuck and turning confusion into clarity, fast.
UI/UX Designer
Learn More
UI/UX Designer
Learn More
Hello, I'm AJ!
Hello, I'm AJ!
I'm a User Experience Designer with 10+ years of experience in content strategy, internal communications, and digital experience design. I use human-centered design methodologies to align business goals with user needs. I have expertise in enterprise intranets, digital platforms, and storytelling to solve problems by simplifying complex information through intuitive content and UX design.
I'm a User Experience Designer with 10+ years of experience in content strategy, internal communications, and digital experience design. I use human-centered design methodologies to align business goals with user needs. I have expertise in enterprise intranets, digital platforms, and storytelling to solve problems by simplifying complex information through intuitive content and UX design.

My areas of expertise
UX/UI Design
Prototyping and Interactions
User Flows and Sitemaps
Market and User Research
Completed 5/5
Sketches and Wireframes
AJ

My areas of expertise
UX/UI Design
Prototyping and Interactions
User Flows and Sitemaps
Market and User Research
Completed 5/5
Sketches and Wireframes
AJ

Work
Learn More
Crafting experiences, one design at a time.
Take a closer look at how I solve problems, simplify flows, and bring ideas to life, one pixel and prototype at a time.

Case Study
Simplifying Symplifica
Transforming legal complexity into an intuitive mobile experience with user-centered design. How research, wireframing, and iterative testing is helping Colombian families manage domestic workers with legal clarity and ease.
Case Study
Reimagining Roku
Advancing Roku’s mobile app into a social second-screen hub. Focused on creating a more engaging, user-centered experience beyond your standard remote with features that connect, organize, and personalize streaming for over 145M users.



Skills
Learn More
Skills
Learn More
These are the skills I use to make every interaction memorable.
These are the skills I use to make every interaction memorable.
Visual Design
I love making things not just look good, but feel right. Thoughtful colors, type, and layout, all with purpose.
Sketches and Wireframes
This is where the ideas start to take shape. I sketch, click, test, and repeat to turn messy thoughts into real solutions.
Prototyping & Interaction Design
I’m all about those micro-moments like making buttons pop, screens flow, and experiences feel smooth.
Color Schemes
Primary
Night Black
#0A0A0E
Secondary
Deep Purple
#191825
Accents
Glow Indigo
#6C47FF
Electric Magenta
#C942F5
Neon Violet
#9C4EFF
Soft Blue
#54A0FF
White Smoke
#F1F1F1
User & Market Research
I speak with real users, ask the right questions, and listen closely to uncover those "aha!" moments.
Information Architecture
I use clear hierarchies, smart labels, and scalable systems to help users move through content with confidence.
Usability Testing & Iterative Design
I watch, learn, and iterate, seeing where users get stuck and turning confusion into clarity, fast.
User Interviews
Visual Design
I love making things not just look good, but feel right. Thoughtful colors, type, and layout, all with purpose.
Color Schemes
Primary
Night Black
#0A0A0E
Secondary
Deep Purple
#191825
Accents
Glow Indigo
#6C47FF
Electric Magenta
#C942F5
Neon Violet
#9C4EFF
Soft Blue
#54A0FF
White Smoke
#F1F1F1
Sketches and Wireframes
This is where the ideas start to take shape. I sketch, click, test, and repeat to turn messy thoughts into real solutions.
Prototyping and Interaction Design
I’m all about those micro-moments like making buttons pop, screens flow, and experiences feel smooth.
Visual Design
I love making things not just look good, but feel right. Thoughtful colors, type, and layout, all with purpose.
Color Schemes
Primary
Night Black
#0A0A0E
Secondary
Deep Purple
#191825
Accents
Glow Indigo
#6C47FF
Electric Magenta
#C942F5
Neon Violet
#9C4EFF
Soft Blue
#54A0FF
White Smoke
#F1F1F1
Sketches and Wireframes
This is where the ideas start to take shape. I sketch, click, test, and repeat to turn messy thoughts into real solutions.
Prototyping and Interaction Design
I’m all about those micro-moments like making buttons pop, screens flow, and experiences feel smooth.

User & Market Research
I speak with real users, ask the right questions, and listen closely to uncover those "aha!" moments.
User Interviews
Information Architecture
I use clear hierarchies, smart labels, and scalable systems to help users move through content with confidence.
Usability Testing & Iterative Design
I watch, learn, and iterate, seeing where users get stuck and turning confusion into clarity, fast.

User & Market Research
I speak with real users, ask the right questions, and listen closely to uncover those "aha!" moments.
User Interviews
Information Architecture
I use clear hierarchies, smart labels, and scalable systems to help users move through content with confidence.
Usability Testing & Iterative Design
I watch, learn, and iterate, seeing where users get stuck and turning confusion into clarity, fast.


Work
Learn More
Work
Learn More
Crafting experiences,
one design at a time.
Take a closer look at how I solve problems, simplify flows, and bring ideas to life, one pixel and prototype at a time.


Case Study
Case Study
Simplifying Symplifica
Transforming legal complexity into an intuitive mobile experience with user-centered design. How research, wireframing, and iterative testing is helping Colombian families manage domestic workers with legal clarity and ease.
Case Study
Case Study
Reimagining Roku
Advancing Roku’s mobile app into a social second-screen hub. Focused on creating a more engaging, user-centered experience beyond your standard remote with features that connect, organize, and personalize streaming for over 145M users.







Frequently Asked Questions
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Frequently Asked Questions
Learn More
Frequently Asked Questions
Learn More
Let’s clear a few things up.
Let’s clear a few things up.
I get it. Hiring a designer (or collaborator) can feel like a leap. This section is here to answer the questions you’re probably already asking yourself. From timelines to tools, here’s a peek at the stuff people usually ask.
I get it. Hiring a designer (or collaborator) can feel like a leap. This section is here to answer the questions you’re probably already asking yourself. From timelines to tools, here’s a peek at the stuff people usually ask.